Building a Professional Website with Odoo: A No-Code Guide for HK SMEs

A Website You Can Build Yourself

At APAA, a question we hear constantly from Hong Kong SME owners is whether they really need to hire a developer to get a credible website online. For a great many of them, the answer is no. Odoo's built-in website builder gives you a drag-and-drop interface to create, customise, and publish pages in minutes. Whether you run a consultancy, a coaching practice, or a small retail business, you can stand up a site that reflects your brand without writing a line of code.

This guide walks the whole journey — from shaping your homepage to publishing your first blog post and tuning it for search engines.

Shaping Your Homepage

Replace the Banner

Start by swapping the default banner photo for an image that actually represents your brand. Click the banner area and upload a new image directly.

Then make your main title carry weight by adjusting its font size, weight, or colour through the customisation panel.

Add Visual Transitions

Shape dividers create smooth transitions between sections of a page. Picking a shape "melts" the banner into the next content block, which gives the site a polished, modern finish without any effort on your part.

Edit Text and Images Inline

Odoo lets you edit text directly on the page in real time. Click any text block and start typing — your changes appear instantly, exactly as visitors will see them.

For text-image blocks, drop in your own photos and adjust the layout. You can pick from different headers, font sizes, and styles using keyboard shortcuts or the customisation panel.

Building Trust With Social Proof

For an SME, credibility is often the thing standing between a curious visitor and an enquiry. Two blocks help close that gap.

Customer Testimonials

Genuine customer feedback lends legitimacy that you cannot claim for yourself. Insert a quote block to showcase testimonials from satisfied clients — it reassures the prospects who are weighing up whether to trust you.

Comparison Blocks

If you operate in a crowded market, a comparison block helps your offer stand out. Change the colours to emphasise your most popular package and make the decision easier for the visitor.

Creating and Managing Blog Posts

A blog is one of the most cost-effective ways for an SME to earn organic traffic over time. Odoo's blogging tools are built right into the same editor.

Set Up Categories First

Before you write anything, organise the blog by creating categories. This helps readers find relevant content and keeps the blog structured as it grows.

Write Your First Post

To create a new blog post:

1. Click the New menu in the top-right corner
2. Select New Blog Post
3. Choose a category
4. Start writing directly on the page

Add a Cover Image

A strong cover photo earns the click. Odoo provides an extensive library of free stock images you can use right away. If the title is hard to read against the image, apply a contrast overlay to improve legibility.

Enable Comments and Tags

• Turn on comments so readers can engage with your content
• Add tags under the blog post settings to make posts easier to discover
• Configure the rest through the blog post menu

Publish

When the post is ready, hit Publish to take it live.

Optimising for SEO

Odoo ships with built-in SEO tools. For every page or blog post, you can set:

• SEO Title — the title that appears in search results
• SEO Description — a short summary for search engine listings
• Keywords — relevant terms that help search engines understand your content
• Image Preview — how your page looks when shared on social media

Spending a few minutes on these for each page is one of the highest-return tasks you can do — it costs nothing and quietly compounds your visibility over time.

Featuring Blog Content on Your Homepage

Use the dynamic blog post building block to surface recent articles right on your homepage. Pick the category you want to feature, and the block automatically pulls in your latest posts — so your homepage stays fresh without any manual updating.

A Free Domain Name Is Included

Every Odoo Website subscription includes one year of free domain name registration. In other words, you can launch your site with a proper custom domain at no extra cost — a small but real saving for an SME watching the budget.

Where to Start

1. Sign up for Odoo Website and explore the builder
2. Customise your homepage with your own brand photos and colours
3. Create blog categories and publish your first post
4. Set up SEO on every page to draw in organic traffic

If you would rather have your homepage, blog structure, and SEO foundations set up correctly from day one, talk to the APAA team — we help Hong Kong SMEs build sites that look professional and actually bring in enquiries.